After 6+ years of go-to-market and product marketing experience for B2C and B2B products in the SaaS, mobile app and e-commerce industries, I’ve developed a repeatable approach that WORKS when it comes to marketing new products.
I now work with startups to tell their story and get their product into the hands of many, many customers.
Results I can achieve for you:
- Launched a Kickstarter campaign for a bra for small-chested women and raised 470% of funding goal in just 13 days, with press hits from Huffington Post, DailyMail, Bustle, NowThis, Glamour and more.
- Drove new leads and prospect engagements by enabling sales team to quantify benefits of an enterprise customer service solution with an industry-first Return on Investment (ROI) study backed by Forrester.
- Crafted sales pitch, deck and training program for an enterprise customer service solution that positioned company as an innovative thought leader and strategic partner rather than just a technology provider.
- Built and engaged a community from the ground up at a dating app company, growing their social channels week over week with blog content, user activations, and marketing campaigns.
- Scaled user acquisition for a mobile Internet browser used by 2.8M users and an e-commerce marketplace mobile app with 300k+ users, through paid media, community engagement and content development.
Examples of how I can help:
- Craft a story for your new product that makes your customers take action and buy.
- Ensure the success of your product launch with an end-to-end marketing plan and everything that goes in between.
- Codify a messaging playbook that guides you on how to use what message, to who, and where.
- Establish differentiated market positioning and value propositions through competitive analysis and opportunity identification.
- Conduct user research and customer development to find insights that matter
- Turn your story into a thought leading sales pitch and narrative that shifts the perspective in the market.
- Set up and define a social media growth strategy that drives leads.
If you’re facing any of these challenges and want to chat about how I can solve them for you: